I’m back because of this collab!
HM has just presented their new collaboration with Giambattista Valli and lemme tell you: it’s still HM.
The main launch is scheduled for November but you can already preview it at HM flagship store in New York as limited-edition “pre-drop” collection hits 12 select stores around the world and hm.com website .
With main focus on dresses, the collection has a few men’s pieces and also a few clothing items for women, shoes and socks (which are, btw, $18 for one pair – at least, not $100 like fendi ones)
Kendall Jenner, Chris Lee (Li Yuchun), Chiara Ferragni, H.E.R., Bianca Brandolini d’Adda and Ross Lynch modeled some glam pieces from the pre-drop collection.
While skirts, pants, and tops vary from $150 to $350 and are made of quality fabrics (like silk and wool), the price point is way too high for HM brand and the pieces themselves are rather vulgar for the designer – probably, him, trying to create more affordable and “young” clothes, never considered that HMxBALMAIN collection never went well for these exact reasons…Also, there is no information on the size range so far which also might bring backlash to the brand.
But well, we shall see what’d happen when the entire collection is available for purchase.